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Research papers

The role of store design in the development of an established retail brand

MFI, the UK’s leading furniture retailer, recognised the need to develop its trading format as a response to customer feedback and also as a response to pressure on its share of the kitchen furniture market, one of MFCs core product areas. As a...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Andy Turton, Debbie Boshell
June 15, 1995
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Citation

Turton and Boshell (1995a, June 15). The role of store design in the development of an established retail brand. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-role-of-store-design-in-the-development-of-an-established-retail-brand